Somethings coming…more and more producers in advertising are asking me about moving roles to inhouse at brands.
It’s a big subject, and not for everyone.
I have been researching the landscape so you don’t have to - I’ve spoken to brand production leads, business directors, CEOs and business consultants this is what I do know:

Its not for everyone

Brand in house is not once size fits all

A producers role is beyond the execution

Producers are unsure where Production fits in-house

Producers are clammering to to learn more about the business of production not just projects

Legacy producer CVS do not set out what they can do for brands

There’s quite a bit of jargon

So I’m working with experts to create an introductory workshop to lift the lid on the fundamentals of working inhouse

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