Somethings coming…more and more producers in advertising are asking me about moving roles to inhouse at brands.
It’s a big subject, and not for everyone.
I have been researching the landscape so you don’t have to - I’ve spoken to brand production leads, business directors, CEOs and business consultants this is what I do know:
Its not for everyone
Brand in house is not once size fits all
A producers role is beyond the execution
Producers are unsure where Production fits in-house
Producers are clammering to to learn more about the business of production not just projects
Legacy producer CVS do not set out what they can do for brands
There’s quite a bit of jargon
So I’m working with experts to create an introductory workshop to lift the lid on the fundamentals of working inhouse
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