We want someone cool.' This seemingly simple request from creative agencies hides a multitude of biases in producer recruitment. I'm unpacking what 'cool' really means in the industry, why it's problematic for hiring, and how it might be costing companies their best talent. Discover why some of the most effective producers I know proudly identify as 'geeks' instead."
Read MoreWhat makes a truly exceptional Executive Producer in advertising? After years in the industry, I've identified the three essential pillars that set the best EPs apart from those simply chasing a title. Whether you're aspiring to become an EP or looking to hire one, understanding these three dimensions—entrepreneurial spirit, talent allyship, and production expertise—reveals why this role is more nuanced than many realize. Read on to discover if the EP path is truly right for you...
Read MoreI hate this job title, and I don't like 'Directors' rep' much more. It sounds reductive, inaccurate and puts off the exact talent that could thrive in the role. The reality? At last count, only 167 people have the basic qualifications for this essential creative production position. Apply just a few filters—experience level, company background, career aspirations, cultural preferences—and we're potentially talking about three qualified candidates in London. That's a niche search by anyone's standards.
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