We want someone cool.' This seemingly simple request from creative agencies hides a multitude of biases in producer recruitment. I'm unpacking what 'cool' really means in the industry, why it's problematic for hiring, and how it might be costing companies their best talent. Discover why some of the most effective producers I know proudly identify as 'geeks' instead."
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What makes a truly exceptional Executive Producer in advertising? After years in the industry, I've identified the three essential pillars that set the best EPs apart from those simply chasing a title. Whether you're aspiring to become an EP or looking to hire one, understanding these three dimensions—entrepreneurial spirit, talent allyship, and production expertise—reveals why this role is more nuanced than many realize. Read on to discover if the EP path is truly right for you...
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